Alguns pontos importantes e interessantes sobre a otimização de sites.
Para mais informações veja também meus artigos:
SEO – Search Engine Optimization
Otimização de sites para mecanismos de busca (SEO) é o conjunto de técnicas de otimização de sites e blogs, visando alcançar melhores rankings orgânicos para gerar tráfego e autoridade.
Estratégia SEO
A estratégia SEO é fundamental para o site ganhar visibilidade no mundo digital e mais visitantes para o site.
Pesquisas apontam que noventa por cento das pessoas que fazem buscas no Google clicam somente nos resultados que aparecem na primeira página.
Atualizações do Google
É importante frisar que com as atualizações dos algoritmos de busca do Google, o SEO passa constantemente por updates e é necessário acompanhar essas mudanças.
Estar atento a essas atualizações que o Google implementa é muito importante.
Por exemplo, uma recomendação atual é priorizar a indexação para dispositivos móveis e pesquisa por voz.
Segundo dados atuais, tem mais pessoas fazendo buscas em dispositivos móveis do que em desktop, e essa tendência vem aumentando vertiginosamente.
Outro exemplo: recentemente o Google informou que passou a considerar o HTTPS (Hyper Text Transfer Protocol Secure – protocolo de transferência de hipertexto seguro) como sinal de classificação orgânica.
O HTTPS é uma implementação do protocolo HTTP sobre uma camada adicional de segurança que utiliza o protocolo SSL/TLS.
O SSL (Secure Sockets Layer) e seu sucessor TLS (Transport Layer Security) são protocolos de criptografia que permitem a comunicação segura entre o cliente e o servidor de uma aplicação web.
Psicologia da busca
Psicologia da busca é procurar conhecer e até mesmo prever as intenções das pessoas durante as pesquisas, seus anseios para suprir um desejo específico, formas de buscar por respostas, etc.
Fatores de Otimização
Existem dois fatores de otimização: a interna, que se refere a otimização do próprio site, e a externa, que diz respeito ao relacionamento dele com outros sites.
Otimização Interna (SEO On-Page). Exemplos:
Title Tag – Título da página em HTML.
Palavras-chaves bem distribuídas.
Header Tag – O elemento HTML Header representa um grupo de supor introdutório ou navegacional.
Uso de negrito, itálico e sublinhado.
Tags Alt de imagem – Descrição da imagem que será lida pelo Google.
Meta Tags – Linhas de código HTML que descrevem o conteúdo do site para os buscadores.
Otimização Externa (SEO Off-Page). Exemplos:
Texto usado no link.
Título da página que possui o link apontando para o site.
Relevância e credibilidade do site que o aponta.
O tema (assunto) do site que possui link para o seu.
WordPress e Plugin Yoast SEO
No caso de um site feito em WordPress fica bem fácil realizar esse trabalho de otimização de sites.
O plugin Yoast SEO tem uma versão gratuita para usar no WordPress e pode auxiliar bastante nesse sentido.
Com ele é possível configurar as palavras-chave, as heading tags (títulos H1 a H6), a meta descrição e a URL do site.
Título
O título da página tem muita relevância para o Google indexar a página, sendo o fator de otimização interna mais importante para a obtenção de elevados rankings nos motores de busca.
É necessário que o título tenha no máximo 58 caracteres.
Palavras-chave
É imprescindível fazer uma boa escolha da palavra-chave. Existem planejadores de palavras-chave do próprio Google, que mostram tudo o que está sendo pesquisado.
É possível digitar uma palavra no Google e ver no final da primeira página algumas indicações de expressões que estão sendo mais buscadas, com relação à referida palavra.
Após a escolha da palavra-chave é importante usá-la na URL, nos títulos para o usuário e para o Google, na meta descrição, nos cabeçalhos e, se possível, nos subtítulos, nas tags das figuras e algumas vezes dentro do texto.
Se possível usar algumas delas em negrito.
Meta descrição
A meta description é a descrição que vemos nos resultados das pesquisa e é de suma importância na otimização de sites.
Ela é fundamental para alcançar o clique do usuário, uma vez que ele realiza a pesquisa e decide em que resultado irá clicar após uma rápida análise.
O Google aumentou recentemente o número de caracteres da meta descrição de 160 para 320, com a finalidade de dar aos usuários resultados mais descritivos e assim poderem fazer suas escolhas.
Consistência
Dois critérios que os robôs do Google utilizam para avaliar qual domínio deve ser posicionado na frente nos resultados são a frequência e a quantidade de postagens.
Esse é um dos fatores mais importantes, por isso é preciso realizar atualizações constantes.
Um site que fica jogado às traças não é bem visto pelos mecanismos de busca.
Conteúdo relevante
Layout adequado
É importante também ter um layout adequado, que além de bonito seja também responsivo (que se adapta para outros aparelhos, como celulares, tablets, etc).
Texto escaneável (fácil e agradável de ler), no máximo duas a três linhas por parágrafo, espaçamentos adequados, uso de negrito, itálico e sublinhado, etc, são decisivos na otimização de sites.
Imagens
As imagens devem ter a Tag Alt e ser o mais leves possível, mas não adianta usar imagens de baixa qualidade, é bom equilibrar com bom senso o “peso” e a qualidade.
Usar a Tag Alt é oferecer uma descrição para a imagem, justamente a parte que será lida pelo Google, informando-lhe qual a relação da imagem com a página, daí sua importância.
No WordPress e na maioria dos blogs é muito fácil adicionar o ALT nas imagens, pois já existe um campo de nome “texto alternativo”, onde é possível colocar a palavra-chave no momento de inserir a imagem.
Mas também é possível fazê-lo pelo editor de HTML, adicionando alt-“palavra-chave” após a Tag Title.
Interações
Interações diversas também fazem parte dessa tarefa:
★ Figuras e vídeos;
★ Links para downloads;
★ Links internos e externos;
★ Páginas relacionadas (cujos assuntos são parecidos);
★ Artigos recomendados;
★ Navegação nas barras laterais;
★ Formulários de captura;
★ Sinais sociais (Facebook, Instagran, etc).
Textos-âncora
É o texto clicável que os usuários vêem como hyperlink e podem clicar para acessar o conteúdo de outra página.
Os motores de busca sempre consideram o texto-âncora de um link para identificar do que a página linkada se trata.
É importante ter links com textos-âncora corretos e variados.
Landing Pages
Não podemos deixar de mencionar a importância da criação de landing pages, pois ela está entre um dos fatores importantes.
O conceito de landing pages é o da aterrizagem, ou seja, por onde o visitante aterriza em determinado seu site.
Uma página de destino é definida como qualquer página por onde um visitante entra no seu site.
Tempo de carregamento
O tempo de carregamento da página também passou a ser muito importante porque as pessoas geralmente não gostam de esperar.
Quando um site demora para carregar o usuário pode desistir e isso faz com que a taxa de rejeição aumente, sendo, portanto, um fator negativo.
Por isso o Google leva esse fator em consideração para o rankeamento do site.
Limite de transferências
Quanto mais um site cresce, maior o número de dados envolvidos.
Acontece que alguns servidores limitam a quantidade de dados que podem entrar ou sair.
Se isso acontecer a situação deve ser resolvida com urgência, se necessário com a mudança do plano ou a troca do servidor de hospedagem.
Indexação
O Primeiro passo para ter uma página indexada é informar a URL por meio de uma ferramenta que o próprio Google coloca à disposição.
Basta clicar aqui para fazer a indexação da página.
Mas também é interessante colocar o link do seu site ou da página em outros sites já indexados e com maior relevância.
Trocar links com sites bem posicionados ajuda muito, mas é preciso fazer isso com bom senso e moderação e, conforme as políticas do Google, com sites que se tem alguma relação verdadeira (não apenas de troca de links).
Concorrência
É saudável estar sempre de olho na concorrência, tendo em mente a disputa pelo ranking de posições para a palavra-chave com os usuários comuns e os anunciantes (Google AdWords – plataforma online de publicidade), analisando a demanda para a palavra-chave com a qual pretende-se trabalhar.
Conforme a palavra-chave que escolhemos podemos estar concorrendo com mais de 500 milhões de sites.
Saber analisar o código-fonte de sites bem posicionados e entender de que forma foi feita a otimização deles pode ser muito útil para quem está lutando por melhores posições.
Taxa de conversão
A taxa de conversão é outro fator importante na otimização de sites. A conversão ocorre quando o visitante age satisfazendo os objetivos do criador do site.
É óbvio que todo site tem um objetivo, seja de vendas, cadastros de e-mails, um bom número de visitantes e de páginas acessadas, tempo de visita, etc.
PageRank
Apesar de que o Google vem afirmando atualmente que esse fator não é mais tão relevante, a ponto de não ser mais possível saber o valor de um site que era de 0 a 10 para indicar sua popularidade , não podemos desprezar o poder dos links que estejam apontando para um determinado lugar.
SEO White Hat
SEO White Hat são as recomendações das principais search engines, que na verdade são normas de boa conduta, onde é indicado o que se pode e o que não se pode fazer.
Black Hat SEO
Black Hat SEO é um conjunto de técnicas maliciosas e não éticas.
Sites podem ser banidos das pesquisas do Google devido a erros (intencionais ou não) que ocorrem no momento de otimizar os fatores on-page e off-page.
Pode acontecer do site não ser banido mas apenas punido, caindo no ranking e perdendo dezenas ou até centenas de posições.
Algumas práticas que podem causar o banimento ou punição do site:
Textos Hidden (escondidos) – São textos que as pessoas não vêem ao entrar num site.
Alguns webmasters fazem isto com a intenção de colocar palavras-chave na página sem deixá-las visíveis a quem visita o site, pois ficaria esteticamente feio, sendo que tais textos são lidos pelos mecanismos de busca do Google.
A maneira mais comum de fazer isso é usar o texto com a mesma cor do fundo. É possível ver esses textos usando as teclas CRTL + A do teclado, selecionando toda a página.
Alt Image Tag Stuffing – repetição de palavras-chave nas imagens.
Meta Tag Stuffing – repetição de palavras-chave nas Meta Tags.
Title Tag Stuffing – repetição das palavras-chave no título do site.
Doorway – Ocorre quando as páginas não possuem conteúdo algum, apenas palavras-chave e links para outras páginas.
O Google condena essa prática porque o visitante não é levado para onde ele queria na realidade.
Cloaking – Consiste em apresentar um conteúdo para os mecanismos de busca e outro diferente para o visitante.
Punição “injusta” – Pode ocorrer de um site ser penalizado sem ter culpa alguma.
Suponhamos que dois sites tenham links apontados um para o outro, até que um deles começa a realizar práticas de Black Hat SEO e é banido.
O proprietário do outro site não sabe disso e continua apontando links para o site expulso.
Isso fará com que ele acabe sendo penalizado também e perdendo muitas posições no ranking.
Por isso muitos sites usam a Tag Nofollow, para mostrar ao Googlebot que não deseja repassar autoridade para os links ali inseridos.
É muito importante manter o controle dos links que estão em seu site, verificando sempre se algum deles porventura não foi penalizado ou banido.
Conteúdo duplicado
O conteúdo duplicado também é um fator prejudicial.
Os buscadores desejam oferecer uma boa experiência para os usuários através de conteúdos originais e não cópias.
Sites que copiam conteúdo acabam tendo uma posição inferior nos resultados.
Tag Robots
É usada para impedir ou permitir a indexação do site e a aceitação ou não de passar autoridade a links de terceiros.
Links Building
Trata-se da união de várias técnicas de otimização que podem ser desenvolvidas para obter links externos que apontem para determinado site, essenciais para um bom ranqueamento nos sites de busca.
Link Building é esforço para adquirir links de outros sites.
O Google oficialmente condena a prática de compra de links e pode punir o site.
Link Bait
O link bait é uma espécie de atrativo para as pessoas gerarem links para um determinado site.
Notícias, tópicos de discussões, infográficos, etc, são formas de link bait.
DoFollow
A Tag DoFollow dá permissão aos robots para seguirem os links.
O Google orienta que a pessoa só a use quando realmente conhece o site e tem reais motivos para o estar indicando.
NoFollow
NoFollow é um atributo não padrão do HTML, dando a entender aos buscadores (Google, Yahoo, MSN) que um determinado hyperlink não deve ter valor no rankeamento da página apontada pelo link.
Ao usar esse atributo a pessoa está dizendo ao Google que recebeu para colocar aquele link (link patrocinado).
Aí está um pequeno resumo do que é possível fazer para melhorar a otimização de sites perante os mecanismos de busca.
O Curso de Marketing Digital da Expert Digital é o curso mais completo que você vai encontrar hoje no mercado sobre web marketing e estratégias de marketing. São mais de 1.300 aulas em 160 horas de curso e certificado de conclusão.
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Excelente! Já baixei o e-book e estou achando ótimo!
Olá amigão tudo bom? Aqui é Antonio Silva Adm do blog criarinternet.com.br.
Cara muito bom este artigo. O SEO é bem necessário para que o site ou blog tenha um bom posicionamento nos mecanismos de busca, mais também existem cuidados a serem tomados. Quais cuidados? Bom, precisamos tomar cuidados nos exageros e muitos erros que muita gente comete, e por esta razão elas tem os seus sites ou blogs penalizados e até mesmo banidos dos buscadores e por ai vai. Eu até escrevi um artigo falando especificamente sobre sobre as técnicas de seo que em hipótese alguma poderá ser usadas em seu blog ou artigos.
O link do artigo é esse abaixo, fique a vontade para examinar o artigo. http://www.criarinternet.com.br/tecnicas-de-seo-que-devem-ser-evitadas-evite-penalizacao-saiba-porque/
Muito obrigado pela atenção e mais uma vez eu repito esse artigo seu meu amigo é realmente de grande utilidade para todos nós. Valeu!
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In December of 2017, Donald Trump made history by recognizing Jerusalem as the captial of Israel. Why is this big news? Because by this the Jewish people of Israel are now able to press forward in bringing about the Third Temple prophesied in the Bible.
Jewish Rabbis have publicly announced that their Messiah will be revealed in the coming years who will be a leader and spiritual guide to all nations, gathering all religions under the worship of one God.
Biblical prophecy tells us that this Jewish Messiah who will take the stage will be the antichrist “who opposes and exalts himself above all that is called God or that is worshiped, so that he sits as God in the temple of God, showing himself that he is God” (2 Thessalonians 2:4). For a time, he will bring about a false peace, but “Therefore when you see the ‘abomination of desolation,’ spoken of by Daniel the prophet, standing in the holy place (Matthew 24:15)…then there will be great tribulation, such as has not been since the beginning of the world until this time, no, nor ever shall be” (Matthew 24:21).
“Little children, it is the last hour; and as you have heard that the Antichrist is coming, even now many antichrists have come, by which we know that it is the last hour” (1 John 2:18).
“The coming of the lawless one is according to the working of Satan, with all power, signs, and lying wonders, and with all unrighteous deception among those who perish, because they did not receive the love of the truth, that they might be saved. And for this reason God will send them strong delusion, that they should believe the lie, that they all may be condemned who did not believe the truth but had pleasure in unrighteousness” (2 Thessalonians 2:9-12).
More importantly, the power that runs the world wants to put a RFID microchip in our body making us total slaves to them. This chip matches perfectly with the Mark of the Beast in the Bible, more specifically in Revelation 13:16-18:
“He causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name.
Here is wisdom. Let him who has understanding calculate the number of the beast, for it is the number of a man: His number is 666.”
Referring to the last days, this could only be speaking of a cashless society, which we have yet to see, but are heading towards. Otherwise, we could still buy or sell without the mark amongst others if physical money was still currency. This Mark couldn’t be spiritual because the word references two different physical locations. If it was spiritual it would just say in the forehead. RFID microchip implant technology will be the future of a one world cashless society containing digital currency. It will be implanted in the right-hand or the forehead, and we cannot buy or sell without it! We must grow strong in Jesus. AT ALL COSTS, DO NOT TAKE IT!
“Then a third angel followed them, saying with a loud voice, “If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name” (Revelation 14:9-11).
People have been saying the end is coming for many years, but we needed two key things. One, the Third Temple, and two, the technology for a cashless society to fulfill the prophecy of the Mark of the Beast.
Visit http://WWW.BIBLEFREEDOM.COM to see proof for these things and why the Bible trul is the word of God!
If you haven’t already, it is time to seek God with all your heart. Jesus loves you more than you could imagine. He wants to have a relationship with you and redeem you from your sins. Turn to Him and repent while there is still hope! This is forever…God bless!
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